When Hougang MRT station is slated for one of the interchanges in Cross-Island Line, it adds an advantage to this 1410-unit condominium (developed by Logan Property, which is a reputable high-end developer in HongKong, Macau & Guangdong) with 128 facilities in 12 different themed-clubs! It is also a rare landed-enclave residential development which allows for more unblocked views and natural wind ventilation across the condo blocks. It is within 8min walking distance to Kovan MRT station, where Heartland Mall and Kovan food centre/wet market are located. It has been well-received by many home upgraders, and investors due to its competitive pricing and conveniences to public transport, CTE and KPE expressways, as well as surrounding amenities in this mature estate.
The Florence Residences is located in the mature Kovan/Hougang estate, near to a host of eating places, amenities and reputable schools. Residents of this mega development will enjoy full-fledged condominium facilities that are centred around an exclusive club condo concept. What this means is that they get to indulge in a luxurious condominium environment BUT at entry level suburban prices. With upcoming developments (like the Cross-Island MRT line), this is one project that will see great growth potential.
The developer for this project is Logan Property (listed in Hong-Kong), which made headline in May 2017 for bidding more than a billion dollars for a GLS site in Stirling Road, first ever in the history of Singapore. This speak volumes of the financial power that Logan has.
What I like about this development is that it is flanked by low-rise landed house on one side, a much-desired environment for home dwellers. View towards the landed area will be unblocked too. Interestingly, there are 128 facilities that include unique ones like sparing ring, outdoor movie screen, pool tables & free complimentary classes for baking, dancing etc. It is the 1st project in Singapore to provide such services.
It is within a 10-15 mins walk to either Hougang or Kovan MRT Station, which I find to be in the acceptable range. I prefer to walk to Kovan MRT Station though, by cutting through the landed houses, & there are more amenities along the way. Hougang MRT station (North-East Line) is going to be an interchange for Cross Island Line in 2029. This will provide more travel convenience to the residents in the future, & prices has a good chance of appreciation due to the MRT effect. $842 psf/ppr is the price of the Land, & surprisingly this project is selling at an average of $1,450 to $1,500 psf. Honestly, there is not much profit margin for the Developer & purchasers like the idea of not overpaying too much, thus, The Florence Residences is one of the best buys in the market.
The Florence Residence is located in a low density area. It is surrounded by low rise developments & landed enclave. This will give the project an exclusive feel. It also has 128 facilities. Most of the units will have unblocked views. It has a good entry price that is below the resale market price.
The Florence Residence is strategically located near the URA Master plan transformation zones. This is a key growth & vibrant area. There will be more retail amenities & a new integrated transportation hub at Hougang MRT Station.
The Florence Residence will be 500m away from the upcoming Cross Island Line (CRL) station. It is also walking distance to Kovan Mrt Station. Kovan area is well known as a food haven. There are numerous coffee shops, eateries and cafes. It is 1 MRT station away to Serangoon MRT Station. Serangoon MRT Station is a key interchange surrounded by Nex Megamall. There is a wide catchment of tenants working nearby.
D19 is well known to have strong rental demand & high capital gain growth. It will definitely make a good long term investment. There will be strong demand from upgraders and retirees looking for a change of lifestyle after divesting their landed property.